More and more consumers are turning to the Internet to complete important purchases. This means that your company needs to have a website that is set up to make sales if you want to remain competitive in today's market.
An SSL certificate provides your website with the security needed to protect sensitive information your customers might share with you throughout the purchase process. Purchasing the right SSL certificate can mean the difference between a safe website and a potentially disastrous data breach.
1. Don't Compromise Quality to Save Money
All companies need to manage operating expenses in order to keep expenditures as low as possible. You may be tempted to go with the cheapest SSL certificate available to save a few bucks on the setup of your merchant website. Compromising quality for the sake of cost could have dire consequences.
Low-end SSL certificates are issued on the basis of a domain validation alone. High-end SSL certificates go above and beyond to ensure that the entity requesting the certificate has full and complete ownership over the domain.
By investing a bit more in your SSL certificate, you can let your customers know that you take the protection of their personal information very seriously.
2. Make the Purchase as Convenient as Possible
If you aren't familiar with ins and outs of SSL certificates, it can be useful to purchase your website's certificate through your web host or registrar. Many web hosts and registrars will offer SSL certificates as part of larger tech packages.
These packages are designed to give much-needed protection while maximizing convenience for business owners. You can rely on the expertise of your web host or registrar and trust that they have selected SSL certificates that will meet your company's data protection needs over time.
3. Make Sure Your Certificate has Verifiable Trust Marks
Hackers are getting better at faking the basic security protocols of SSL certificates. Companies that want to instill confidence in their customers when it comes to completing online transactions should invest in an SSL certificate with verifiable trust marks.
These marks can include an https in your company's URL, a closed padlock in the address bar, and a dynamic site seal that shows customers you have extended validation SSL certification that is recognized by high-security browsers.
The right SSL certificate can be vital to the success of your company's online sales efforts. Bolster the confidence of your customers by ensuring you purchase an SSL certificate that will offer maximum protection for any data collected by your website during the purchase process.