If you are planning on attending a trade show or exhibition to promote your business, you may want to consider giving away a few promotional items to those who stop by your booth. Many people who attend these events see several business booths in one day, making it difficult to remember company names after they leave the event. Promotional items will help remind these potential customers about your business, possibly gaining you new sales as a result. Here are a few tips you can use to make sure the promotional products you hand out will make a statement with those receiving them.
Provide All Pertinent Information
The main focus of your promotional item should be your company name. This should be added, in print, to whatever item you select to give away at the event. Adding a web address, social media information, and phone number to the promotional item will also help potential customers reach out to you well after they leave the event. It is also beneficial to add an address if you own a store of any kind, as people may take the trip to visit your establishment if they liked what they saw you promoting during the trade show or exhibition.
Consider The Usefulness Of The Item
If you give away an item without a useful value, it will be stuffed in a drawer or tossed in the trash after the event, gaining you no customers as a result. Giving away an item to use on a daily basis is more likely to allow you to gain customers as a result. People give away pens, key chains, bottle openers, or t-shirts because they are items that are easy to use and needed often. Giving away trinkets that hold no real use other than taking up space will not be a great item to give away for this type of event.
Think About The Target Audience
Giving away an item that will gain attention from several people is best. Many use items that can be passed from person to person, such as pens, so that more eyes fall upon the information on the item. Giving away items that can be worn, such as hats, shirts, or jackets, will also gain attention from those coming in contact with the person donning the item. Promotional products that reach out to diverse demographic areas such as these, will help you gain customers you may not have initially contemplated on targeting on your own.